Owner & General Manager

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Doug brings nearly four decades of musical instrument and professional audio industry experience to Reflex Marketing, possessing boundless energy, enthusiasm, and drive. Doug is highly accomplished in strategic planning, having demonstrated success driving revenue growth while providing leadership in highly competitive markets.



Regional Sales Manager

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Randy Shamber is a top-performing sales professional with over 25 years of experience in the music products industry, demonstrating a track record of driving revenue across both regional and national accounts. Skilled in negotiation, sales, product management and marketing strategy, Randy earned an MBA from Rensselaer Polytechnic Institute.



Contractor & Pro Audio Sales

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Jon Coccaro joins Reflex with a unique arsenal of experience as a musician and audio engineer, as well as working in artist management, radio, technology consulting and IT. With a passion for gear and a degree in Audio Engineering from the SAE Institute, Jon is poised to add value to our Contractor-A/V constituents.


Marketing & Communications Manager

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Alena brings a wealth of marketing prowess to Reflex, possessing a Master's in Communication and significant experience in big e-commerce, having most recently supported the NHL Shop for industry leader Fanatics. With a full understanding of marketing promotions, branding, sophisticated email systems and e-commerce metrics, Alena will provide valuable services and hands-on assistance to all Reflex Marketing constituents.



Company mascot Reflex Ruby brings a strong background in woofers, digging for sales and having managed Yelp for other firms in this dog-eat-dog business. Make no bones about it, “Ruby the Answer Pup” is ready to mark her territory in the Musical Instrument & Pro Audio Industry!

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